scale . depth . motion

Thoughts on Tittle Case: Jessica Hische and Eric Mortensen

- Teach yourself to see the small details.
- Create by hand; refine on the computer.
- Problems give you a chance to find a new way to do something you've already done a thousand times before.
- Constantly push and make new work -just for yourself. You never know where it may lead.
- Don't just look at the title of a career; consider the work that makes up that career. Are you obsessed with it?  
- Sketch, sketch, sketch. Eric said a by-product of working at larger design studio's is that he is programmed to make lots of sketches while working out a design.
- Personally, I didn't know the difference between lettering and typography. Jessica's simple explanation (which I have condensed even more) was helpful... letterer's can expand on an existing typeface and make it work for precisely the need you have.