Thoughts on Ina Saltz' Type and Hierarchy video
• Color / Contrast / Scale are the main elements to consider when using type.
• In typography, color refers to, "the tonal weight or overall level of greyness created on a page of text, using black text on a white background." For ease of reading, tonal consistency is what you want.
• One way to create contrast is by choosing a typeface with weight options. Shift between lighter and bolder type weights to add depth of meaning.
• Ina says that in typography everything exists in relation to everything else. Change one element, it effects the others.
• Scale is about achieving balance.
• Mixing of scale and stroke can create visual interest.